Archive for the ‘Social Media’ Category

Google launches ‘like’ functionality

Thursday, April 7th, 2011

Google has launched new functionality that allows users to recommend search results.

The new ‘like’ button, named ‘+1’, enables Internet users to recommend any webpage or ad they like, which then appears alongside search results. Google says ‘+1’ is shorthand for ‘this is pretty cool’ or ‘you should check this out’.

The +1 system establishes the relevance of recommendations using information from user’s contacts through Google, and might soon also incorporate other signals, such as connections on sites like Twitter. The new functionality can only be utilised once users have logged in to their Google account.

Google says that the new functionality will be first introduced in English on google.com. Initially, +1’s will appear alongside search results and ads, but later on they’ll be published in many more places, including other Google products and sites across the web.

Go Social or get left behind

Monday, January 31st, 2011

Well it’s Jan 2011 and we start a new era of Social marketing and B2B networking of a different kind. Over the coming months I will share some insights how to get the very best from Social Media and how to increase your sales and maximise your work load.

Stay positive and make 2011 a fresh start for your company

The Butterfly Effect

Sunday, October 24th, 2010

The Butterfly Effect has its origin in Chaos Theory. It states that a butterfly flapping its wings causes a microscopic change in the atmospheric environment. This then causes a chain reaction of greater changes culminating in a large scale alteration of the atmospheric system that may cause a tornado to either be created, or to cease or to divert.

I like to apply the butterfly theory to the social system that we inhabit.

If you make a positive change in your life, how many people benefit from that change. Then take it a step further. How do the people who benefit enhance the lives of others……and so it goes on.

Whatever you do in your life has a ripple or butterfly effect.

Let’s see how it can work.

You change a limiting belief in yourself from “I  am not good enough” to a new one, “I am TOTALLY good enough.”

You go home and all of a sudden you have more confidence in your relationship and your work. Your relationship improves, your partner is happier and becomes more productive in their own career. People notice and the company they work for makes more money and the staff benefit from the increased profits. Now, maybe 100 people are feeling the effect of you changing your limiting belief. They all go home with a few more pounds in their pockets and their families benefit. Their families impact their own circle of friends and family.

Meanwhile in your career things start to change. You now believe you are good enough to do any job and this gets recognised and you get promoted. With your new outlook your staff benefit and are happier. You have just had an impact on maybe 50 people who will then go and impact their own social circle.

so by changing one belief you could impact thousands of people indirectly.

Everything we do creates a ripple of good or not so good on our social system. This ripple can become large and take a life of its own.

This is always a great time of year to reflect back and notice all the things that YOU have achieved in the last year. It is also a time to look forward and begin to focus on what improvements you will make to your life next year.

This is all good stuff and very valuable.

Now take it a step further. Think of the improvements you have made and how they have impacted others, and how that has impacted a different circle and how they have impacted another ever growing circle.

Think of everything that you want to change, but haven’t quite got round to. How many people does this effect intimately, and how many people do they effect etc. Your behaviour impacts everyone on this planet in some way.

The impact of not changing for the better is huge……………………….

Shared by Gino Meriano

websites : The Bad, the Good and the Ugly

Friday, September 24th, 2010

Is your website working for you?

The Bad, the Good and the Ugly
Part 1 : The Bad

It’s always good to share, always be open to learning and grow. In this harsh climate we have to make sure we, you and our companies offer the very best in creative business solutions.

uDEZIGNit is always looking at ways it can help clients new and old to achieve their goals in business and today we talk about web designs, are you a designer? Do you need help? Or simply some short hard facts that might help you along the way. It’s so easy to make a web page. It’s also easy to make a very nice, clean, professional-looking web page even if you don’t have much design experience. Most of the time the difference, even for people just starting is simply a matter of eliminating certain features that are guaranteed to make a page look amateurish.

Go through the list of things that people–designers and non-designers–from around the country have commented as the things that make the difference between a well-designed and a poorly designed web site

Keep point here is to remember : Keep in mind that the point of eliminating bad features is not just to make the page prettier, but to communicate more effectively.

Below are features that can make a web design look unprofessional. Now this comes from our combined experience in the field and many others that have shared their views on web design, for example :

Backgrounds
Default grey colour
Colour combinations of text and background that make the text hard to read
Harsh background Colour that make it difficult to look at
Busy, distracting backgrounds that make the text hard to read

Text
Text that is too small to read
Text crowding against the left edge
Text that stretches all the way across the page
Text in different colours, including coloured letters  
Centred type over flush left body copy
Paragraphs of type in all caps
Paragraphs of type in bold
Paragraphs of type in italic
Paragraphs of type in all caps, bold, and italic all at once
Underlined text that is not a link

Links
Default blue links
Blue link borders around graphics
Links that are not clear about where they will take you
Links in body copy that distract readers and lead them off to remote, useless pages
Text links that are not underlined so you don’t know they are links
(If you’re not going to underline your links, please make sure that each link is clearly visible as a link! Don’t make me wander around with my mouse checking to see if randomly coloured text is a link!)
Dead links (links that don’t work anymore) – check and check again

Graphics
Large graphic files that take forever to load
Meaningless or useless graphics
Thumbnail images that are nearly as large as the full-sized images they link to
Graphics with no alt labels
Missing graphics, especially missing graphics with no alt labels
Graphics that don’t fit on the screen (assuming a screen of 800 x 600 pixels)

Tables
Borders turned on in tables
Tables used as design elements, especially with extra large (dorky) borders

Blinking and animations
Anything that blinks, especially text
Multiple things that blink
Rainbow rules (lines)
Rainbow rules that blink or animate
“Under construction” signs, especially of little men working
Animated “under construction” signs
Animated pictures for email
Animations that never stop
Multiple animations that never stop

Junk
Counters on pages — who cares
pointless advertising buttons or adverts – Does it make money for you? If not then why is it there
Having to scroll sideways (800 x 600 pixels)
Too many little pictures of meaningless awards on the first page
Frame scroll bars in the middle of a page
Multiple frame scroll bars in the middle of a page

Navigation
Unclear navigation; over complex navigation
Complicated frames, too many frames, unnecessary scroll bars in frames
Orphan pages (no links back to where they came from, no identification)
Useless page titles that don’t explain what the page is about

General Design
Entry page or home page that does not fit within standard browser window (800 x 600 pixels)
Frames that make you scroll sideways
No focal point on the page
Too many focal points on the page
Navigation buttons as the only visual interest, especially when they’re large (and dorky)
Cluttered, not enough alignment of elements
Lack of contrast (in colour, text, to create hierarchy of information, etc.)
Pages that look okay in one browser but not in another

We hope you had fun reading the above and it offered a little insight to website design then it’s a good start

If you want to know if your website is working for you why not try out our “Web Fitness” Program. For only £50 we will compile a report that will present you with a range of information, stats, figures and comments that will guide you to better business online and for your brand.   Email us on fit@udezignit.com

uDEZIGNit our new video

Wednesday, September 22nd, 2010

uDEZIGNit

Check out our new Teaser Video

We enjoy marketing and had fun making this, hope you enjoy it to, Gino

We create videos like this from only £200 not a baad way to get seen on you tube hey :-)

Invest in the right people daily

Saturday, September 18th, 2010

Time has always been a key factor in how you work your day, in this ever changing world of Social Media if your not on top of everything that is changing around you, you will be left behind. Its so important to understand how to be effective in working with the right people and Social Media.

It is not just about throw a website up, create a facebook and twitter and “job done” Its about investing time in understanding the impact this has on you and your company and where best to focus your energy to make yuor company grow.

We spend priority time with problem people when we should be spending it with potential people. How you decide how these people are is key is up to you, i know, you should always treat everyone with respect and try to have a good and positive relationship with everyone, but we have to be real here and remember the time we spend with others can be a great investment.

Take some of your time out and sit back, look around and see who you should be working with and how it will benefit you and your company

Stay positive and focussed, Gino Meriano

Mercedes-Benz Woos Gen Y

Tuesday, September 7th, 2010

Well you should know me by now and my love of sharing news, I have to say I was really excited to read this and how proactive Merc have been in understanding Gen Y. Maybe it sends a few more messages out to the corporate world that they need to embrace this and be more proactive

Mercedes-Benz is making a concerted effort to reach out to younger consumers. Case in point: its global campaign, rolling out this week, which promotes the E-Class Cabriolet with model/actress Milla Jovovich in a colorful headpiece by avant garde hat designer Philip Treacy.

It’s the latest feather in its cap as Mercedes woos millennials, a choosy cohort it’s been actively researching since 2008. That’s when the brand launched Generation Benz, a private online community to engage Gen Y in conversation and feedback about the brand.

Find out more http://www.brandchannel.com/home/post/2010/05/21/Mercedes-Benz-Woos-Gen-Y.aspx

What does your blog or RSS feed look like visually ?

Monday, August 9th, 2010

It’s great fun but has some amazing moments where you can learn if your website is actually working for you

my SMA in a visual form http://www.wordle.net/show/wrdl/2281743/SMA

Have fun and try it out, its a great way to understand what your website is doing for you

Let’s do a brief “campfire” round robin chat

Wednesday, August 4th, 2010

Did you know that

Twitter
Has become a major player in helping with news surrounding natural disasters

Face Book
Do you play Farmville etc ? – get this, people are actually buying Face Book credits in retail stores.

What gets me is really? People are going to stores and buying virtual items for their games – it’s not like to can buy a REAL tractor LOL

Bring on the pre paid cards for FB Virtual games, have we really gone nuts ???

Blip.tv
Have you heard of Blip.tv ? no, then check it out

So let’s make this simple, it’s a way to upload videos and make money from them. Create, shoot and post.
Its claimed that they are going to be the next TV platform – could it be the next generation TV ?

They must be doing something right, especially as they are already getting over 96 million views a month and you get a 50/50 split for creating and loading up film footage

FYI : YouTube was there in 2006 at a million in views a month

You tube now gets 100 million users via mobile devices

Tuesday, August 3rd, 2010

You tube now gets 100 million users via mobile devices only Google control the experience drawing users back to browsers including google chrome.

M.YouTube.com – just check it out, it’s amazing”Lean back”
Will play videos back to back with no pause This is about bringing competition to the TV “Lean back” will be able to highlight longer formats than the standard 10 minutes allowed. YouTube are switching to flash to enable you to create a profile, draw videos into your view based on your patterns for example if you like rodeo, it will find other video links relatedLean back on a TV and pick it up on a mobileWatch quality TV programmes on YouTube, changing the way we view TV in the future.I have to share this with you it made me laugh but in a strange way about how social media is changing our lives – The living room is the future, so how best to change the mess and change the way we watch programmes through different platforms via TV and online in your living room, its something worth thinking about when you next sit down and watch something