Archive for the ‘Business Growth’ Category

Google launches ‘like’ functionality

Thursday, April 7th, 2011

Google has launched new functionality that allows users to recommend search results.

The new ‘like’ button, named ‘+1’, enables Internet users to recommend any webpage or ad they like, which then appears alongside search results. Google says ‘+1’ is shorthand for ‘this is pretty cool’ or ‘you should check this out’.

The +1 system establishes the relevance of recommendations using information from user’s contacts through Google, and might soon also incorporate other signals, such as connections on sites like Twitter. The new functionality can only be utilised once users have logged in to their Google account.

Google says that the new functionality will be first introduced in English on google.com. Initially, +1’s will appear alongside search results and ads, but later on they’ll be published in many more places, including other Google products and sites across the web.

Go Social or get left behind

Monday, January 31st, 2011

Well it’s Jan 2011 and we start a new era of Social marketing and B2B networking of a different kind. Over the coming months I will share some insights how to get the very best from Social Media and how to increase your sales and maximise your work load.

Stay positive and make 2011 a fresh start for your company

websites : The Bad, the Good and the Ugly

Friday, September 24th, 2010

Is your website working for you?

The Bad, the Good and the Ugly
Part 1 : The Bad

It’s always good to share, always be open to learning and grow. In this harsh climate we have to make sure we, you and our companies offer the very best in creative business solutions.

uDEZIGNit is always looking at ways it can help clients new and old to achieve their goals in business and today we talk about web designs, are you a designer? Do you need help? Or simply some short hard facts that might help you along the way. It’s so easy to make a web page. It’s also easy to make a very nice, clean, professional-looking web page even if you don’t have much design experience. Most of the time the difference, even for people just starting is simply a matter of eliminating certain features that are guaranteed to make a page look amateurish.

Go through the list of things that people–designers and non-designers–from around the country have commented as the things that make the difference between a well-designed and a poorly designed web site

Keep point here is to remember : Keep in mind that the point of eliminating bad features is not just to make the page prettier, but to communicate more effectively.

Below are features that can make a web design look unprofessional. Now this comes from our combined experience in the field and many others that have shared their views on web design, for example :

Backgrounds
Default grey colour
Colour combinations of text and background that make the text hard to read
Harsh background Colour that make it difficult to look at
Busy, distracting backgrounds that make the text hard to read

Text
Text that is too small to read
Text crowding against the left edge
Text that stretches all the way across the page
Text in different colours, including coloured letters  
Centred type over flush left body copy
Paragraphs of type in all caps
Paragraphs of type in bold
Paragraphs of type in italic
Paragraphs of type in all caps, bold, and italic all at once
Underlined text that is not a link

Links
Default blue links
Blue link borders around graphics
Links that are not clear about where they will take you
Links in body copy that distract readers and lead them off to remote, useless pages
Text links that are not underlined so you don’t know they are links
(If you’re not going to underline your links, please make sure that each link is clearly visible as a link! Don’t make me wander around with my mouse checking to see if randomly coloured text is a link!)
Dead links (links that don’t work anymore) – check and check again

Graphics
Large graphic files that take forever to load
Meaningless or useless graphics
Thumbnail images that are nearly as large as the full-sized images they link to
Graphics with no alt labels
Missing graphics, especially missing graphics with no alt labels
Graphics that don’t fit on the screen (assuming a screen of 800 x 600 pixels)

Tables
Borders turned on in tables
Tables used as design elements, especially with extra large (dorky) borders

Blinking and animations
Anything that blinks, especially text
Multiple things that blink
Rainbow rules (lines)
Rainbow rules that blink or animate
“Under construction” signs, especially of little men working
Animated “under construction” signs
Animated pictures for email
Animations that never stop
Multiple animations that never stop

Junk
Counters on pages — who cares
pointless advertising buttons or adverts – Does it make money for you? If not then why is it there
Having to scroll sideways (800 x 600 pixels)
Too many little pictures of meaningless awards on the first page
Frame scroll bars in the middle of a page
Multiple frame scroll bars in the middle of a page

Navigation
Unclear navigation; over complex navigation
Complicated frames, too many frames, unnecessary scroll bars in frames
Orphan pages (no links back to where they came from, no identification)
Useless page titles that don’t explain what the page is about

General Design
Entry page or home page that does not fit within standard browser window (800 x 600 pixels)
Frames that make you scroll sideways
No focal point on the page
Too many focal points on the page
Navigation buttons as the only visual interest, especially when they’re large (and dorky)
Cluttered, not enough alignment of elements
Lack of contrast (in colour, text, to create hierarchy of information, etc.)
Pages that look okay in one browser but not in another

We hope you had fun reading the above and it offered a little insight to website design then it’s a good start

If you want to know if your website is working for you why not try out our “Web Fitness” Program. For only £50 we will compile a report that will present you with a range of information, stats, figures and comments that will guide you to better business online and for your brand.   Email us on fit@udezignit.com

Mercedes-Benz Woos Gen Y

Tuesday, September 7th, 2010

Well you should know me by now and my love of sharing news, I have to say I was really excited to read this and how proactive Merc have been in understanding Gen Y. Maybe it sends a few more messages out to the corporate world that they need to embrace this and be more proactive

Mercedes-Benz is making a concerted effort to reach out to younger consumers. Case in point: its global campaign, rolling out this week, which promotes the E-Class Cabriolet with model/actress Milla Jovovich in a colorful headpiece by avant garde hat designer Philip Treacy.

It’s the latest feather in its cap as Mercedes woos millennials, a choosy cohort it’s been actively researching since 2008. That’s when the brand launched Generation Benz, a private online community to engage Gen Y in conversation and feedback about the brand.

Find out more http://www.brandchannel.com/home/post/2010/05/21/Mercedes-Benz-Woos-Gen-Y.aspx

Brands to Watch: Gmail Calls

Thursday, August 26th, 2010

Google expanded Google Voice to all Gmail users, who can now make free VoIP phone calls to any number from Gmail (competing with Skype).

The launch is being promoted with Google Voice-branded red phone booths at colleges and airports.

One brand to keep an eye on as the market heats up for new and innovative ways of commicating online

watch this space

What does your blog or RSS feed look like visually ?

Monday, August 9th, 2010

It’s great fun but has some amazing moments where you can learn if your website is actually working for you

my SMA in a visual form http://www.wordle.net/show/wrdl/2281743/SMA

Have fun and try it out, its a great way to understand what your website is doing for you

You tube now gets 100 million users via mobile devices

Tuesday, August 3rd, 2010

You tube now gets 100 million users via mobile devices only Google control the experience drawing users back to browsers including google chrome.

M.YouTube.com – just check it out, it’s amazing”Lean back”
Will play videos back to back with no pause This is about bringing competition to the TV “Lean back” will be able to highlight longer formats than the standard 10 minutes allowed. YouTube are switching to flash to enable you to create a profile, draw videos into your view based on your patterns for example if you like rodeo, it will find other video links relatedLean back on a TV and pick it up on a mobileWatch quality TV programmes on YouTube, changing the way we view TV in the future.I have to share this with you it made me laugh but in a strange way about how social media is changing our lives – The living room is the future, so how best to change the mess and change the way we watch programmes through different platforms via TV and online in your living room, its something worth thinking about when you next sit down and watch something

Well its official Starbucks is still number 1 on Face Book

Friday, July 16th, 2010

Starbucks is the first consumer brand to reach 10 million Facebook fans, a.k.a. user “likes.” Taking the lead from Coca-Cola over a year ago, Starbucks has attracted 2.3 million fans just in July so far…and the month is only half-over. Starbucks is now in the rarified company of Lady Gaga.

In light of its recent privacy flap, Facebook is treading carefully when it comes to brands’ presence on the site, including releasing a new video (above) to address users concerned about advertising on their pages.

As for how Starbucks shot to 10 million?

According to Inside Facebook, Starbucks’ success is due to the brand’s “popularity and ubiquitousness (and) because the company maintains a very active presence on Facebook.”

Consistently found among Facebook’s top 20 fastest growing pages, here are Starbucks’ latest FB stats:

•     Fans: 10,078,172
•     Status: Official page
•     Category: Retail
•     Gain today: +98,840 (+0.99%)
•     Gain this week: +562,048 (+5.91%)

And here’s the current top 20 “Social Network Stars” as ranked by Famecount:

1. Starbucks
2. Coca-Cola
3. Red Bull
4. Skittles
5. Oreo
6. Victoria’s Secret
7. Whole Foods
8. Windows Live Messenger
9. Zappos
10 .JetBlue
11. Dell
12. Woot
13. Threadless
14. SouthWest Airlines
15. Victoria’s Secret PINK
16. Zara
17. Etsy
18. Adidas Originals
19. Starburst
20. H&M

Posted by Gino Meriano

Google Voice: Your Gran Can Use It

Tuesday, July 6th, 2010

Google Voice explains video chat in a (what else) video that aims to demystify the service by creating a grandmother’s guide to using it. Think it succeeds?

Not sure where Google is going with this, new concept no? so why do it. Maybe its just a way for Google to catch up with the market leaders in this field

Check it out http://www.youtube.com/watch?v=CDvgjV54wIg&feature=player_embedded

The year that brands begin to realise it’s about lighting lots of fires in different places

Thursday, June 10th, 2010

Agencies have known that the days of a monolithic creative idea are dead, spending 99% of the pot on one idea, was ironically, how the clients were used to working….all your eggs in one basket, anyone? It’s taken a while, and a lot of work from digital agencies and industry folk such as Mark Earls, for clients to catch up.

The fact is, digital work is far harder to pre-test than more traditional work because it often involves a new set of behaviours and a deeper, more active experience that the effect of which is much harder to gauge if it’s on a smaller scale. How do you test if a viral is viral on a small sample? How would Whopper Sacrifice work if you disabled its ‘pass-on’ mechanic?

Brands who are doing digital best such as Burger King, Penguin Books and  Diesel are au fait with creating many cheap, scalable ideas and launching them all, conscious that not all of them will stick. At £50,000 a pop, you could launch 4 ideas for the cost of a TV ad production budget or 4 full page inserts in the nationals.

You light 4 fires, you pour petrol on the ones that take, and then you remember what works for next year

This is the year you must undersand the impact of Social Media, Dominos did one of the best campaigns I have seen in awhile and man did it change their brand, customer relationship and increase sales – you can check it all out on You Tube, but remember these days “hurry up” step back and re-evaluate your companies brand perception and get digital asap before it leaves you and your company behind, stay focussed and if you ever need help drop me a line – Gino